No.01Built for theslow afternoon
01 / 08
Poolside-minded swim and resortwear. Easy shapes and rich prints.
An Outpost for premium goods.
Elevated · Recreational · Premium
15+ years in Australian retail
We bring considered outdoor and recreational brands to Australia and New Zealand, and put them in the right doors.
The approach
01
Your connection to new brand opportunities
An omni-channel boutique agency: a small-team feel with big-brand reach, and a considered, tailored approach to supply.
Positioning
We protect where a brand sits.
We place brands with the independents that suit them. The right door matters more than the most doors.
Partnership
We work as an extension of your brand.
A tailored, in-house approach to strategy and supply, backed by modern sales assets built for each brand. We work like your own team on the ground here.
Longevity
We build for the second order.
First orders open accounts. Reorders, account management and seasonal planning are what keep a brand on the shelf.
Portfolio · SS26
02
The current roster
No.01Built for theslow afternoon
01 / 08
No.02Salt, sun andthe long way home
01 / 06
Considered frames and lenses for life on and around the water.
No.03Life on andoff the water
01 / 08
Hard-wearing apparel that bridges outdoor utility and everyday wear.
No.04Capsule issues thatread like a magazine
01 / 08
A community-rooted label: caps, capsule apparel and editorial drops.
No.05Canvas goods foreveryday adventures
01 / 08
Packs, totes and travel rolls with a 10-year warranty across the range.
No.06Giving travelits mojo back
01 / 08
Hard-shell travel cases on skateboard wheels, carrying 70s California skate culture into the airport.
Services
03
Three ways to work with Outpost
No.01
Agency
We represent your brand to AU / NZ retailers on commission. You keep your stock and fulfilment; we open and manage the accounts.
- Target retailer lists per brand
- Trade pack and personal introductions
- Samples and showroom
- Orders through the Outpost portal
No.02
Distribution
We import and hold stock locally, then wholesale it. Buyers get local pricing, local delivery and stock they can reorder fast.
- Local landed stock and fulfilment
- Indent and at-once ordering
- Wholesale and online support
- Stock and sell-through planning
No.03
Wholesale dept
For established brands that need a wholesale team without hiring one. Outpost becomes the department: pipeline, accounts, reporting, growth.
- Dedicated time each week
- Weekly pipeline reporting
- Retainer plus performance
- Works with your existing agents
Every brand gets
Trade packs
A microsite per brand: story, film, lookbook, catalogue and ordering.
Wholesale portal
Draft orders, suggested orders, a reorder hub and account history.
Showroom
Appointments for AU / NZ retailers to see and handle the range.
Sales calendar
Launches, sell-in and promotions planned against each buying window.
Route to market
04
How a brand reaches the shelf
No templates and no mass sends. Every route is built around the brand, and we run it as an extension of your team.
- 01
Brand audit
We start with the brand itself: range, pricing, positioning and where it already sells. That shapes the strategy before anything reaches a buyer.
Strategy - 02
Build the trade pack
A buyer-facing microsite made for that brand. Story first, then film, lookbook, catalogue and how to order. No login needed.
Trade pack - 03
Pick the right doors
A hand-picked list of stores that suit the brand, with the buyer named at each. Clashes with other brands sorted before anyone is approached.
Retail targets - 04
Introduce it personally
Each introduction is written for that buyer and that store, led by the trade pack. From there it's conversations: in store, on the phone and over DM, at the buyer's pace.
One to one - 05
Put product in hands
Samples to key buyers and showroom appointments. This is where most new accounts are actually won.
Samples & showroom - 06
Order through the portal
We build a draft order for the buyer to confirm in the Outpost portal. Reorders run from the same place.
Wholesale portal
Tailored, not templated
No two brands go to market the same way. The plan follows the brand's stage, its range and the stores that suit it.
New to the market
Brands still building awareness get editorial content and patience before any sales push.
Already known
Brands with equity get urgency, proof and a clear next step. Either way, every buyer hears from a person.
The toolkit
Trade packs · Wholesale portal
Track record · 15+ years
05
Brands we've worked with
- 01The Critical Slide Society
- 02Herschel
- 03Mr Simple
- 041969
- 05Novesta
- 06Raen
- 07Brandblack
- 08Roark
- 09Los Sundays
- 10Noosa Gin
- 11The Horse
- 12Status Anxiety
- 13Remote Projectscurrent
- 14Duvincurrent
- 15I-SEA Sunglassescurrent
- 16Local Spacecurrent
- 17Just Another Fishermancurrent
- 18Floydcurrent
For brands
Bring your brandto Australia &New Zealand
Tell us about the brand, where it's stocked now and what you want from this market. We'll come back with how we'd take it to the right doors.